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Android AppsFeaturedIphone AppsMobile App DevelopmentTechTechnologyWeb Apps

Top Reasons Why Mobile Apps Are Preferred More Than Websites

This is the era of mobile phones and gadgets, which is why the number of mobile users are greater than the number of people who prefer to visit websites on the desktop.

Application usage has surpassed desktop usage at a huge scale. Now business owners have understood the importance to embrace the mobile strategy to target a mass number of users. Does the major question arise when people argue between what is best mobile apps or websites are?

Many people say that mobile app is not so important for business, you can depend on the websites that look good on mobile devices. Different people have different perceptions, but there are myriad factors that have to be considered before concluding. You should avail yourself of a mobile app development services provider company if you plan to build an application for your business. To go into deep, first, let’s understand why mobile apps are better than websites.

Why Mobile Apps Are Better Than Websites?

Personalization

Mobile apps offer better personalization as users can access them anywhere anytime. It helps in communicating with the users according to their interests, taste, buying behaviour, and more. One can ensure user engagement through the apps, which helps in building brand image. Furthermore, business owners can target people according to their geo-location. It helps them in offering special discounts, promotions, or store-specific deals.

Ease in sending notifications

Previously people were using Emails as a communication tool to reach out to their audience. Businesses have extensively used emails to approach their customers as a result the click rate of emails dropped down at a significant rate. Now emails are replaced by Notifications, and in the future, they will be used more and more. Many businesses prefer mobile apps in the first place because they get the leverage to send instant and non – intrusive notifications to users. Both app notification and push notification plays a vital role in gaining user attention.

Branding opportunities

Mobile apps open a wide gate of branding opportunities for businesses. Companies can practice new strategies with their mobile apps, which eliminates the need to hire marketing companies to market their products and services. The mobile app gives a completely different experience to users.

Leverage device capabilities

A native app has the advantage of utilizing hardware and device features like camera, GPS location, audio recording, phone calls, video recording, etc. Such devices features make the app interactive which enhances the user experience. It boosts the conversion rates at a huge scale. On the other hand, websites are less effective in leveraging device capabilities. Note that websites can also use a few mobile features like camera, GPS, etc, but still mobile apps offer better technological constraints and privacy features.

Ability to work offline

Like websites, mobile apps require internet connectivity. But an application can still offer basic content and functionality in offline mode. These are the biggest advantages that users get with apps. This is the only reason that businesses prefer to go for PWA app development rather than just depend on the website for brand recognition.

Customer engagement via effective designing

Mobile apps run in their interface environment, they don’t need any rely on a browser while mobile websites still have to rely on the browser to perform any of the tasks. They depend on the browser features like the refresh button, back button, and many more. Mobile apps are made with several interactive features that perform certain functions like tap, swipe, drag, hold and pinch. Mobile apps deliver great value to users with the help of small functionalities that people found easy to use. User engagement with the app can boost with mobile apps.

Users spend more time on apps

People keep different applications on their mobile to avail services. Mobile apps are considered the most convenient mode when it comes to ordering groceries, food, clothes or it is about availing services. It is proved that user spends most of their time on mobile phones using apps. This would be an ace for you.

Apart from this, applications work faster than websites, which is an additional advantage and reason to choose mobile apps instead of websites. It helps in creating the brand presence. Even if people are not using your app, they will still remind the brand associated with the app. So you can simply go for mobile apps if you plan to do so. Now, let’s have a look at the pros of having a website for better understanding.

Benefits of Websites

Broader audience reaches

Websites ensure a broader audience reach as they can be accessed on any platform. If I talk about SEO, then mobile websites help you in reaching the top of Google ranking. If your website comes on the top, it will display on the top, so whenever people will search about any particular topic related to your services, Google will show you the website on the top.

Cost-effective

Websites are relatively easy to create and cheaper than developing mobile apps that’s why most businesses prefer to choose websites instead of having a mobile application. They mostly depend on mobile websites to run their marketing campaigns, promotions, public reach, etc. No compatibility issue arises with the Mobile websites, and they are easy to maintain as compared to the mobile apps.

SEO & brand visibility

Mobile optimized websites rank higher on search engines which increases your brand visibility. Mobile-friendly sites boost brand awareness and give you good leads.

Final Thoughts

It doesn’t matter which one you choose, mobile apps or websites, the final decision is depend on your business goals. If you are capable to spend, then you must choose to develop a mobile app for your business. On the other hand, if you have less budget, then you can simply approach your users through your website. Both deliver great values and have their benefits.

Anita Shah

I am Anita Shah, project coordinator at XongoLab Technologies, a leading mobile app development company. As a hobby, I like to write and share blogs & articles related to the latest technology.

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