Digital marketing strategies are becoming more important as the demand for technology grows. Did you know that 90% of customers who visited a store in the previous week said they did their research online first? And did you know that electronics buyers spend 74% of their time researching online versus 26% offline? This means that your digital presence is critical to the success of your business.
If you work for a software development firm, your products can easily be marketed online, and your clients are likely to be as well. As a result, your major goal should be to increase brand recognition by increasing brand visibility, offering good customer service, and ensuring that your services are easily found via search.
According to studies, 62% of buyers believe they can make a purchase decision solely based on the web material. Thus, your digital marketing strategy should include social media accounts, blogs, websites, online forums, and mobile communications to connect with your customers.
Creating and implementing effective digital marketing strategies for a software firm, on the other hand, might be quite difficult. We recommend following a few effective marketing methods geared for IT companies to help your organization stand out in the competitive technology sector.
Importance of Digital Marketing Strategies for Technological Companies
The technology business covers a wide range of topics and is a massive market. Digital marketing strategies are critical for tech firms, and getting them properly may make the difference between mediocrity and extraordinary success.
Fortunately, there are numerous options available. In this post, we’ll look at a few of the most important marketing methods that tech companies might employ. DesignHours is a full-service digital marketing agency based in New York that is ranked in the top 30 digital marketing and branding agencies on DesignRush. They specialize in designing unique digital marketing strategies for client products and services. DesignHours stands apart from the competition with its attention to detail via digital marketing strategies for consumer products services.
SEO and Content Marketing
No matter what business you’re in, content marketing is a critical channel. Nearly half of customers look at 3-5 pieces of material before speaking with a salesperson, emphasizing the significance of making a strong first impression.
Your blog is the public face of your brand and firm, and it’s also how potential customers discover you, get to know you, and create trust in you. You can ascend to the top of search engine results and reach a massive audience by prioritizing SEO and providing quality content.
Good content is especially important for tech companies when it comes to digital marketing strategies. That’s because they’re a great way to explain what you do and break down your service into more understandable terms. Many tech services are sophisticated and cutting-edge, so it’s critical to explain what you’re talking about in plain English.
Email marketing is quite inexpensive. It is projected to yield $38 for every $1 spent on it, a stunning 3800 percent return on investment.
Because you’re engaging subscribers directly, email works so well. Your potential customer is made up of people who have intentionally chosen to accept emails from you. It’s closer to the bottom of the marketing funnel, where your prospects are familiar with your brand and are considering making a purchase if they haven’t already.
An email is a terrific tool for tech digital marketers to constantly educate their audiences and gently remind them of what you have to offer.
The Internet and Social Media
The use of social media is extremely popular. Active social media users include 90.4 percent of Millennials, 77.5 percent of Generation X, and 48.2 percent of Baby Boomers. As a result, it represents a massive market for tech companies.
In fact, social media is employed by 83 percent of B2B marketers, making it the most popular marketing channel.
Of course, there are a variety of platforms to choose from, and they differ in a number of key ways. For tech marketers, each has its own set of benefits and drawbacks. Let’s begin with the most popular social media platform for B2B marketers.
95 percent of B2B marketers use LinkedIn for organic content marketing. As a result, LinkedIn is a tool you can’t afford to ignore as a software firm.
The Pros: LinkedIn has a big personal audience (30,000 first-degree contacts are allowed, compared to 5,000 on Facebook), as well as a very professional setting. For B2B marketers wishing to connect with other firms and clients, this is a goldmine.
Drawbacks: LinkedIn isn’t a fantastic way to reach out to younger people who aren’t yet employed. There’s also a 600-word restriction on posts, which might be difficult to meet when expressing complicated technological concepts.
Twitter is used by 77% of B2B marketers, ranking it second in popularity.
The benefits: With roughly 330 million monthly active users, Twitter has a vast audience. It’s a good mix of firms and people. There are a variety of ways to promote material as well.
Advertising on Twitter is more expensive than on other platforms, and it’s more difficult to quantify results effectively.
76 percent of B2B marketers use Facebook to share content.
Facebook’s advantages include its massive overall viewership, which is by far the greatest of any social media network. With almost 3.5 bill monthly active users, Facebook allows you to target whatever attributes you want. Furthermore, because of the vast amount of user data that Facebook stores, it is simple to target PPC advertising.
The disadvantages are that moderation can be inconsistent, and posts may be removed for a variety of reasons. It’s also pretty much mandatory to pay if you want to be successful; keeping your page relevant requires a lot of labor and maintenance.
59% people uses youtube for B2B marketing. It is helpful in delivering the right message with the right content. However, making it slightly less popular than the other channels. That isn’t to say that savvy digital marketers shouldn’t consider it; YouTube has certain unique qualities that make it worthwhile.
The benefits of YouTube include the fact that it may be an excellent SEO tool and that every video has the potential to go viral and produce massive traffic for months or even years. According to Cisco, video is the medium of the future, which estimates that by 2022, videos will account for 82% of all web traffic, up from 15% in 2017.
The disadvantages: YouTube’s adverts may differ from your message and cause your videos to be disrupted. YouTube is also more tailored toward B2C users, though this may be changing- 59 percent of CEOs say they would prefer video content over text if given the chance.
PPC (Pay Per Click) Marketing
Pay-per-click (PPC) advertising is a marketing strategy in which firms are charged each time someone clicks on an ad that directs them to their website.
It’s digital marketing strategies for tech firms that are alternative to organic promotion. It can better locate advertisements because it is targeted at users who have already expressed an interest.
Furthermore, PPC is adaptable and flexible: it’s simple to roll out ads and change them depending on real-time feedback.
Creating the Right Connections
Reaching out to other periodicals and influencers is a useful approach for IT firms in digital marketing strategies to spread the word outside their own sphere of influence.
Building the necessary contacts and showing to journalists and bloggers that you have something to give can take time; but the payoffs can be huge. It’s also much easier to make that first contact if you’re already a well-established firm.
You can collaborate with other publications in a variety of ways, including:
- Contributing to well-known blogs and news sites as a guest blogger
- Getting feature articles regarding your firm published
- Requesting links to some of your goods from bloggers and journalists (like research and in-depth guides). This can help them improve their own content while also increasing traffic to your website and improving your SEO score.
Digital marketing strategies are all about presenting everyone what you have to offer in a language they can understand for the tech firms. The world of B2B SEO and content can be attractive at first; but after you grasp the fundamentals, you’ll notice a significant increase in your bottom line.
Contact us today to learn more about how DesignHours can help you enhance your marketing.
Despite the fact that executing digital marketing strategies for your software firm can be difficult and time-consuming, you should persevere. If you require assistance, a digital marketing expert can assist you in developing your marketing plan.
Keep in mind that your closest competition may be working on a solid digital marketing strategy as well. Make sure your’s is superior and that it aids you in planning the steps you’ll take to put your organization in the spotlight.
Since we began as a technology firm, the need for a solid marketing strategy became obvious as we grew. This is why we spent four years customizing and testing an inbound marketing strategy for tech firms concerned about their online presence. Please don’t hesitate to contact us if you have any questions firstname.lastname@example.org.