Collaborating with colleagues, teams and clients is one of the most critical and important tasks that keep the business afloat. Having a supportive team is easy but ensuring that everyone in the business family is working collaboratively is a tricky task. Marketing is one business vertical that deals with both the internal teams and clients. The marketing team sets the pace for your business’s success. To achieve support from teams across the organization, you, as a marketing team, need to bring every member on the same page.
From collaborating with the teams working on the product, to managing campaigns, projects, individual tasks, team tasks and managing the cross-team tasks, you have a lot on your plate. So how do you ensure that your marketing team stays at the top of their game? Well, here enter the team collaboration software.
Team collaboration software is every marketer’s best friend. With the right tools, you can rightfully streamline your work, make communication easy, manage deadlines while maintaining transparency. We have identified 6 tools for you that every marketing team needs and should have to make their work easy.
Project Management tool
This works as fuel for an efficient marketing team. An easy, adaptable project management tool helps you to manage the projects while taking care of streamlining content creation, product launches, event planning’s, and ensuring that every team member is updated about the developments.
It helps you to keep the important milestones at priority, measures progress by charting out contributions of the team, etc. A marketing team is involved in a lot of tasks and thus a tool with multiple features, which is flexible and has easy UI suits the best.
Things you should look for when choosing your project management tool
- It should have template options for recurring processes
- It should have options to add freelancers, contributors and collaborators
- Robust privacy settings
- A space to comment, discuss, upload, share resources
- Should have multiple workflow options
- Options like Kanban board, or task lists, etc.
We have emails for communication but for instant messaging, we need something that is trustworthy and can be quickly accessed for small stuff. Immediate communication lines between the team save a lot of time for managing small issues or communications that are needed to be done immediately. Instant messaging tools allow you to create groups for different people, project groups, etc. to facilitate real-time communication.
Things to keep in mind when choosing your instant messaging tool
- Look for a tool that integrates with your project management tool
- Look for features that allow you to keep track of to-dos, add tasks directly from the app
- Is not formal like an email and has an easy UI
- Has option for video calls for quick meetings, etc
Also Read : Cost Of IT Support IT Companies
Video calling with screen sharing
This tool is required for the time when you need more than instant messaging. Whether it is about a team meeting, or connecting with a freelancer, video communication is any day better when it comes to discussions, giving feedback, etc. specially if you want to have a difficult conversation. This adds a personal touch. Your video calling tool should have a screen sharing option, and other advanced features like resource sharing to enhance the user experience.
Designing prototyping tool
Design is all-pervasive. When it comes to marketing, a good design is the key to grab attention, creating a visual experience for users. It helps you to stand out in the market. Designing is a complex process and requires a lot of back and forth to reach that perfect design. Using a design prototyping tool you will be able to share your ideas better before they are turned into final products. This helps in guiding the design team, discuss options and get feedback as you progress through the development of the idea.
Collaborative document tool
Sometimes you have to bring the team on the same page, literally. A collaborative document-sharing tool solves this problem for you. This tool allows team members to work on the same document, comment, edit, suggest changes, etc. From a marketing perspective, you can use this tool to collaborate for developing marketing strategies, launch plans, SOPs, content plans, etc. This keeps everyone informed and on the same page about things.
Client service software
This is one important tool that a marketer needs. Managing clients and corresponding with them is one of the top priority work and is very tricky at the same time. It is easy to lose clients’ messages in the pile of office jibber-jabber or among personal messages. A client service tool helps you to manage your clients and keep track of their activities with the organization. It helps in streamlining the client communications in one place without you missing any queries or grievances, which otherwise is likely to happen in email threads, or messages. One central communication channel for consumers is thus an important tool for the marketing team. This also helps in maintaining your brand’s image as a responsible brand.
Things you should look for in a client service tool
- It should have features like a separate space for internal communication
- It should have features like reminders for replying, sending wishes to clients, sending them any supplement information, etc.
Using the right team collaboration software will help you ace up your team’s efficiency and productivity while allowing you to focus on other things. Task Management Tool bring the entire organization together so that you can communicate and plan things seamlessly. Whether it is a winning campaign or winning clients, you will be able to manage things smoothly.