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App Development CompaniesFeaturedMobile App DevelopmentTechnology

Tips to Make a Mindblowing Landing Page for Instacart Like App

Imagine this!

You have a brilliant idea for an Instacart like app. You feel this app can really make a difference in how users shop for groceries. So, you develop the app and publish it in the app store or Google play store. You wait for the downloads and rave reviews, and for you to start making an income with the app. But to your disappointment, none of that happens.

Why do you think that happened?

There are more than 2 million apps in each app store. In this ocean of apps, your Instacart clone app is bound to get lost. But this will happen only if you don’t make it stand out. With a robust marketing strategy, you can make the public take notice of your app.

The first thing you can do is find the right channel to promote your app. Creating and optimizing a landing page for your app could be the best way to start. 

Before we get into how to make a great landing page, let’s take a look at what a landing page is.

What Does the Landing Page for Instacart Clone App Mean?

The section of a website or an app that opens when a user clicks on a hyperlink or another page is called a landing page. It is sometimes referred to as the mobile app’s “home page”. It displays a basic and straightforward interface that demonstrates the features of the app to the consumer.

Let’s discuss the tips that can help you make a great landing page for your grocery delivery business.

Tips to Make a Great Landing Page

1. Appealing Headline

The headline is the first thing a user notices on a landing page. Therefore, you must write an engaging headline as it is the most important element of creating a successful landing page. Make the headline so appealing and enticing that the user is compelled to stay on the page.

The headline must inform the customers about your grocery delivery business. It might be as simple as a one-liner, but it must be effective enough to capture the attention of the visitor. It’s usually a good idea to make a brand statement that fits with the goal of your business.

2. Informational Images

No landing page is complete without images. They are the last part of any app landing page that makes it stand out. These are the photos or videos you choose to add visual interest to your page.

The aim of your graphics is to complement the message that the landing page wants to convey. They should highlight the app and its advantages instead of creating gorgeous app landing pages but

3. Offers and Discounts

The landing page is also a great place to display the offers that your Instacart clone app will provide to the users. Mentioning if there is any kind of sign-up discount or cashback can engage many more customers. You can also let users know if they will get any discount on their first order.

Additionally, you can give more information on referral discounts to the users. That will help them in getting the maximum benefit from the app and their shopping experience.

4. Relevant CTA (Call-To-Action)

Your conversion rates and consumer engagement on your page are directly affected by your call to action. On a landing page, a well-optimized and strategically placed CTA can boost conversion rates by 110 percent.

To make your CTA more successful, maintain it in a strategic location. Don’t make the mistake of thinking that moving your call to action to the top of the page would increase your conversion rate. Before you offer your visitors a call to action, make sure they understand what they’re getting. 

In this case, you want users to download your Instacart like app. So, you must give clear information to them about what your app does, and how users can benefit from it. Only when this information is clear to them will they be able to decide if they need the app or not. Placing the CTA button here will definitely lead to conversion if the user feels that the app will be of use to them

5. Create for Mobile First

Whenever you create a landing page, you have the option to create it either for desktop or mobile. You can also make it for both, but that would just increase the cost, and in this case, it is irrelevant. Since users will download the app on their mobile phones, it makes sense to create a landing page that is optimized for mobile.

Also, the CTA will take users to the app store or the play store (depending on the operating system they use). Therefore, it becomes critical that they view the landing page from mobile. If they open the landing page on the desktop, they will have to search for the app in the store. That would create an unnecessary barrier and the purpose of the CTA button will be lost. Therefore, when you make a landing page for your Instacart clone app, design it for mobile-first.

6. SEO

So, the above points explain how to make an attractive landing page for your app. But how will the users discover your landing page? No matter how appealing your landing page is, it won’t matter if users are not aware that it exists.

And how do you make sure that users discover your landing page?

This is where SEO comes in.

SEO provides you with free, high-quality traffic to your website. All you have to do is study a certain keyword and rank your website for it. This will assist you in increasing traffic to your page.

By ranking your website organically on search engines like Google and Bing, SEO can help you cut your marketing expenditures. It will also decrease your cost per acquisition. Many on-demand businesses are using SEO to organically promote their business online and are reaping huge benefits from it.

In Conclusion

It is important to not underestimate the strength of online presence. Many people are investing in grocery app development and it becomes essential that your app stands out in the market. Making an optimized landing page is an excellent way to do that. 

Our developers at Narola Infotech understand the importance of content and its structuring while creating a landing page. So, if you are interested in making an app for grocery delivery, feel free to contact us. We will help you build an app that is easy to notice for the public.

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