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Regular Campaign or Email Drip Campaign? What does a business need?

A Second to none product called an Email drip campaign is accurate for your business. Regular sharing campaigns might be tedious and time-taking. But what’s the difference? 

What is a Regular campaign? 

This campaign for business means delivering to the audience without knowing what exactly they are looking for. Regular campaigns will decrease the subscribers and conversion rate. 

When not up-to-date about the customer there is no point to shoot an email to them. Email is one of the most crucial channels, so do not tarnish your brand by making any mistake. This is why you need an Email drip campaign. 

What is an Email drip campaign?

In very clear words, it shoots the right email campaign to the right person at the right time automatically. It makes your team more productive and raises the efficiency of a company. 

Let us tell you how it will work:

Suppose more than 50 leads come to your website and are interested in buying products for their CRM software handling. 

Now your task should be seeking critical info about those visitors. This is important because you can share your campaign according to that at the right time. This is where you need a Drip campaign product. Why?

It allows you to set the predefined timing to shoot drip emails to the right person automatically. Without any human involvement and error, the drip will be delivered to all of them. 

Now you understand its importance and how it is a magnificent choice for companies as compared with regular campaigns. 

The Most important:

You must schedule your drip based on time and record status. 

When you see the status has changed, our drip will share the campaign with that customer at the time you set it up. 

The extension helps you to match any field and custom field for drip campaign schedule tasks. 

What is a Drip Controller?

While using this product, you will see a Drip controller which allows your team to select the template of their choice to share. 

A controller is a place to set the predefined timing to deliver it to the right customers. The add-on also provides the feature of setting various drip controllers to manage it quickly. 

In addition to this, this drip campaign of SuiteCRM enables you to choose an enormous email sender. 

It means not only admin but also regular users can share email templates with their customers. This is advantageous because the company will not get dependent on only one person. 

A place called Drip dashboard to track campaign status

The campaign is ready and you deliver it to the audience to choose to nurture a relationship. Now how would you track the status of your campaign? This is where the Drip dashboard will help you. 

It unpacks the right statistics such as sent, not sent, in a queue, and so on. Also, if a person unsubscribes after receiving your email that status will also get visible to you. 

Another benefit: Get the functionality of “Add to drip” which allows you to add any person directly to the drip.  

Now you can track Recipient activity from this product

Advanced products like this can give you actionable insights into recipients that are valuable to your company. 

You will get a Recipient activity dashboard that uncovers all insights such as total impression, IP address, and the list goes on. It will be worth it for your team. 

A user must also be aware that this plugin is compatible with all fields and custom modules. 

Install Drip Campaign add-on in SuiteCRM

  • Your first step is to visit the “Administration Page” and click on the Module loader to install the Package.
  • Select the option “Choose File” and click on the Upload button. 
  • Click on the Install button, then select the Commit button to proceed.
  • Your next step is to select the button “Back to Module Loader”
  • The Installation is complete now

Final words: Email channel is not dead yet. Share your campaign with a large audience through this powerful channel. But better would be turn your business advance in email task by adapting an Email drip campaign. It saves time, money and extra effort from every individual in your marketing or sales team. You can make meaningful relationships with the audience by delivering everything on time. Start your business with drip which guarantees to increase sales on time. 

Also, read more:- Importance of Digital Marketing


Hi this is Vijay Kumar, a Senior SEO Executive. I am working in Outright System Pvt Ltd where we work for the CRM software and its services. I do the tasks like Email marketing, Content, marketing, PPC, Technical SEO, and so on. I have 3+ years experience in this field and even I love to write well-articulated blogs related to the topics such as CRM, Mailchimp, Trello, Twilio, API, etc.

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