This bizarre pen is actually a 360-degree selfie camera from Ricoh's new startup



There are plenty of 360-degree cameras available today, but it seems like we're going to get another one. Japanese imaging company Ricoh – best known for its own range of 360 cameras and rugged, waterproof snappers – has established a new startup called Vecnos to focus on making a new 360-degree camera that will "reinvent the selfie".

Details about the Vecnos-branded camera are slim at the moment, although the company has said the product will be launched sometime this year. All we know of the as-yet nameless camera are some of its design aspects.

The pen-shaped camera looks rather like a Neuralyzer from the Men In Black movies (as Wired rightly describes it), but unlike that fictional device, this wand-like shooter is meant to keep your memories safe. Two buttons on the grip will operate the four lenses on the wand – three set on the sides, and a fourth on the top.

Nothing else is known about the upcoming camera but, when it is released, it will be entering a saturated market with plenty of competition from the likes of the GoPro Max and the Insta360 One X. But the selling point for the Vecnos camera would be its size.

Everything about the upcoming camera looks like it's been miniaturized. When available, it should easily slip into any pocket – something that's evident from the promotional video clip the company has shared.

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