Online reputation management (ORM) and SEO are two areas of online marketing that are highly connected. The most basic way to think of ORM is as a way to mitigate any potential damage from negative content about your brand appearing in search results.
When someone searches for something related to your business, you want the first thing that comes up on the search engine result page (SERP) to be positive information about you.
SEO is a way to ensure that your website is at the top of search engine results pages. If you don’t have a strong SEO strategy in place, it will not be easy to build a positive online reputation because there won’t be any content on your site ranking high in the SERPs.
This article will help you understand the difference between SEO and ORM and how you can use them to build a positive online reputation.
The ORM And SEO Confusion
Many business owners confuse SEO with ORM. They think hiring a digital marketing agency to handle only their website’s optimization will also help them build a positive online reputation.
However, this isn’t the case because these two things are entirely different. The primary difference between ORM and SEO is that ORM focuses on creating content, while SEO focuses on the technical aspects of your site, such as its structure, design, and usability.
The Purpose of SEO In Your Sales Process
SEO is a tool that helps you build your online reputation. It’s not a quick fix, however—it takes time and patience to see results. That’s why you should incorporate SEO into your sales process from the very beginning.
For example, you can use content marketing to attract potential customers interested in similar products. After they sign up for your newsletter or download one of your white papers, you can begin communicating with them regularly using email automation tools such as HubSpot or MailChimp.
This way, you can build a relationship with your customers and help them decide whether they want to buy from you. You can also use SEO to boost your organic search rankings in the SERPs.
When potential customers search on Google or other search engines, your website will appear higher in the results if it has strong SEO.
What is the role of SEO in online reputation management?
SEO is an essential part of online reputation management. If you want to create a good image for your company and reduce any negative press, it’s vital that you optimize your website.
This helps people find you when they search online and also improves your chances of appearing higher in the SERPs. On top of this, it also allows you to control what information gets shared about your business on other websites by creating relevant and helpful content for readers.
3 SEO strategies for improving online reputation
To improve your online reputation, you need to work with an SEO company that understands how to rank websites in the SERPs. Here are three strategies that can help:
1. Claim social profiles, especially Google My Business
A Google My Business (GMB) listing is essential to optimizing your website. It allows you to control what information is shared about your business on other websites by creating relevant and valuable content for readers.
Using social media to promote your page can help it rank higher in the SERPs, giving you more opportunities to get in front of new customers.
2. Establish a presence on review sites
Several review sites can be useful for SEO, including Google My Business Reviews, Yelp, and TripAdvisor. You should claim your business page on these sites and respond to any reviews left by customers.
If people see others commenting on their experiences in your business, it will encourage them to leave feedback. The more reviews you have on these platforms, the better.
3. Build a content marketing strategy around keywords
As with any SEO strategy, you must first research the best keywords for your business. You can do this by using a tool like Google Keyword Planner or doing keyword research on your own.
Once you have a list of keywords in mind, write blog posts that use these words frequently and create original content people will want to share and read again.
If you can’t do this, or you don’t have the time, you can hire a marketing agency to help you.
ORM And Your Bottom Line
Online reputation management is one of the most important aspects of any business, whether you’re a startup or an established brand. Your online reputation can make or break your company, so treating it with care and attention is crucial.
By utilizing ORM tactics like monitoring and adjusting your reviews and responding to critical reviews, you can ensure that your customers get the best experience while protecting yourself from any potential negative consequences.
How Do ORM And SEO Work in The Buying Process?
ORM and SEO are intertwined and work together to improve your online reputation and help you attract more customers. An SEO strategy can help you significantly increase traffic to your website, which will allow you to build a robust online presence.
By actively managing reviews on sites like Google Reviews, Facebook, and Yelp, you’ll be able to ensure that the information about your brand is accurate and positive.
Conclusion:
Online reputation management and SEO are both essential parts of the digital marketing puzzle. If you can manage your reputation online, you’ll be able to build trust with potential customers that may not have heard of you before. With SEO, you can help people find your company when they search for products or services like yours.
