INCEPTION:
According to an estimation 80% of internet users own a smartphone. Marketing statistics are important for anyone who wants to market some brand, product or service. Various services like finance dissertation help UK provide dissertation help services to let the college graduates save more time to learn latest techniques of digital marketing due to its importance.
WHAT IS MEANT BY MOBILE MARKETING?
Mobile marketing is the art of promoting a brand, product or service to people through their mobile devices. A marketer who has mastered mobile marketing will be able to communicate with the audience in an incredible way.
According to Salesforce, 68% of companies nowadays rely on mobile marketing as one of their top marketing strategies. It shows that mobile marketing is getting better day by day.so it is the best opportunity for college graduates who are looking for a growth sector in the marketing industry, mobile marketing is a primary focus for almost every industry.
IMPORTANCE OF MOBILE MARKETING FOR COLLEGE GRADUATES:
Mobile marketing has gained importance as it has an edge over other traditionally oriented marketing strategies available. Due to this fact even the dissertation titles in education are based upon the importance of mobile marketing for general public. These things included the digital transition, the evolution of technology and the transformation (bestassignmentwriters, 2020)
BUDGET FRIENDLY:
The first noteworthy benefit is the cost effective ad pricing for mobile display ads. As compared to traditional broadcast media marketing, one can choose the amount of money one wants to spend per day. Also the risk factor can also be minimized as well as one can start with a small budget.
PROMPT RESULTS:
Mobile marketing delivers instant results. It is not a supposition but a reality indeed. If a college graduate understands how mobile marketing actually works then targeting and marketing options deliver real-time results. He can increase the traffic and convert sales as soon as a campaign is launched.
SYSTEMATIC TARGETING:
The success of business today depends upon the successful targeting of the audience. With the help of social networks and PPC search networks, even the college graduates can create highly profitable mobile campaigns. Most networks that offer advertising opportunities already have important data about the profiles and preferences of their users and can use this data in mobile advertising campaigns.
TIPS FOR COLLEGE GRADUATES TO SUCCEED IN MOBILE MARKETING:
Mostly college graduates lack experience. But that does not stop them from progressing. If they keep their struggle in a right direction with proper planning and consistency, they can get adapt to mobile marketing as it is a skill and skills can be developed through practice. So some tips ae mentioned below to help students in this regard.
CREATE REACTIVE WEBSITES:
If a website is not mobile friendly, integration of mobile marketing becomes a myth. The first principle of mobile marketing is to access people through their phones and other smart devices. Optimize the content, layout and other elements that appear on the phones of the targeted audience to ensure the smooth running of the campaigns.
It is also an important tip as the web traffic in divided into two halves. Neglecting this potential side can result in failure to cater the access of the people. These websites result in fast loading to ensure top raking. For this purpose they adjust the data accordingly.
OFFER INTUITIVE BUTONS:
The present paper shows that developing an interactive website is not enough to get brand love (Baena, 2016) .Phone buttons should also feel natural or intuitive. Clicking or navigating the site a user can feel teased if the buttons are placed randomly. Icons and navigation toolbars that visitors click should be within the range of the fingers of the user.
Intuitive buttons offer visitors a simple experience as it let the user use the buttons without changing the position of the phone or hand. This convenience contributes to a rewarding user experience that brings more traffic to your website.
RELY ON REPEATED TESTS:
The key to any advertising campaign is to experiment until the most profitable campaign types and user experience is explored. Although testing can come at a cost, A/B testing is the most effective tactic for finding the most effective campaigns.
ALLOWING MOBILE PAYEMENTS:
Mobile payment is a new trend among online shoppers. Many consumers don’t even have a computing device, they use their phones for everything they do. This includes payments as well, which is why smartphone integration of credit card processing tools is becoming an important part of mobile campaigns.
Allowing mobile payments should be easy no matter it involves scanning or clicking of a code. It ensues the return of the customers on the website in future as well. If the payment procedures are tiresome and ask the user to switch between the devices. A customer will leave the cart unattended. So easy pavement methods hold onto the customers.
SIMPLICITY IS THE KEY:
Marketers who overcomplicate their sales process tend to fail. Every consumer today is overwhelmed by the number of ads and sales proposals he encounters on a daily basis. Most people don’t have the patience to stay on a page for more than a few seconds, especially when using a mobile phone. Optimizing the mobile campaigns will make their experience easier. The simple design, fast website loading, and opt-out options are great for grabbing and keeping the attention of the mobile user.
USE OF MARKETING TOOLS:
Some of the tools are easy to handle the marketing campaigns for college graduates which are as follows.
Facebook can be used for advertising through its advertising dashboard. It is easy to use and most student friendly social media site. Since the Instagram is now own by Facebook, it is also an easy way to access the masses because of its inherent potential. Snap chat can be a best tool for marketing among people who love photos taking and sharing. Besides these Apple Pay and Google Pay can be resorted to undergo payments which facilitates the purchasing and buying of services and products.
CONCLUSION:
These are some of the tips that students can resort in order to facilitate their task of mobile marketing.
References
Baena, V. (2016, august 1). Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid. International Journal of Sports Marketing and Sponsorship.
bestassignmentwriters. (2020, ocober 29). The Age Of E-Learning: Which Education Platform Is The Best. https://bestassignmentwriter.co.uk/blog/the-age-of-e-learning/.
