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Instagram vs. Facebook: What’s the Better Marketing Avenue?

When it comes to promoting their products and services in a cost-effective manner, most businesses take the social media route. They not only get the audience but also the exposure on every social media channel

But, just like any marketing strategy, the first step for social media marketing should also start with identifying the appropriate target audience. However, the most important thing to note here is that each platform caters to an audience of a certain age group. This factor dominates how a business will choose a particular social media platform to promote its products.

If you want to develop an app like Instagram or Facebook and earn revenue through them, it is essential to figure out which type of business you want to target. For this, you must conduct a study of your own on how different social media platforms allow content to rank and how you would want to do it. 

The way the content is ranked and which people use the platform will help other brands to decide the platform they want to use for promotions. 

To make it convenient for you, we will discuss all these things in this article. It will not only make it easier for you to choose the app you want to build but will also help you bring the right kind of business owners on your platform for promotion.

Target Audience

The kind of audience your platform will have will decide the kind of businesses that will promote their products and services on your platform. It is important to note that there is a significant difference between the age of users on Facebook and Instagram.

Most users on Instagram are of less than 30 years of age while Facebook caters to people of the older generation. Although Facebook has the most number of users, users of the younger generation prefer Instagram for daily use.

Now that you are clear about the age group, you can decide which users you want to target for your Instagram clone app or Facebook-like app. Let’s look at other factors that are necessary to establish how brands will view your platform.

Algorithm

During the early days of social media, users used to see posts on their feed in chronological order. That means that users viewed posts of even those accounts in their feed that they don’t like. This was hindering the user experience. So, Facebook came up with algorithms that monitored user behavior and showed posts that are the most relevant.

The Facebook and Instagram algorithm starts collecting information the first time users like a post. It even notes how much time they spend on a post. Based on that information, the most relevant posts are shown to users. Over time, as the algorithm collects more and more information, the accuracy of relevant posts on users’ feeds keeps increasing.

Reports have shown that users on Facebook don’t like to see and interact with posts of brands and businesses. Therefore, the Facebook algorithm allows posts of family and friends to rank over posts of businesses.

However, the users on Instagram love to interact with businesses. That’s why the idea of using social media influencers to promote a product works wonders on Instagram.

There is a huge difference in engagement too. According to research on social media interaction, companies receive a median engagement rate of 0.09 percent per Facebook post, compared to 1.60 percent on every Instagram post. For campaign benchmarking, this data reveals a significant difference between the two networks.

All this information helps brands decide which mode of advertisement they want to use. Let’s discuss this in the next point.

Promotion

Since Facebook doesn’t show many business-related posts to users on their feed, it gives businesses no choice but to use the Facebook Ads feature. However, this feature gives good visibility to brands and exposes them to potential customers. 

Another point to note is that Facebook makes it easier to share and funnel users to third-party links like an online store. It allows users and businesses to share links on posts and even in the comment section.

Instagram is all about presentation. This makes it relevant to show business-related posts to users since they tend to be interactive and visually pleasing. In this case, even if brands don’t use the ads feature, they can still get significant exposure owing to social media influencers and user-generated content. The same will be the case with your Instagram clone app too.

However, Instagram restricts the sharing of third-party links in posts and comments. If someone wants to share a link, they can only do it in their bio. One of the reasons for this could be that Instagram wants users to use the Shop button feature to purchase a product instead of going outside the app.

Content

The final aspect of marketing that is different in Facebook and Instagram is the kind of content users generate or share. Facebook is still relevant for marketers as it favors sharing content. In this regard, Facebook can be used to post curated content and updates, and news about the brand.

On the other hand, Instagram marketing is all about creating original content. No one shares or duplicates another user’s content on their account. The only exception is when brands share a user’s feedback or content using the “Repost” hashtag and giving credit to that user for that piece of content.

In Conclusion

The insights from this article will make it easier for you to decide the platform you want to build to attract brands. What you have to keep in mind is that neither the Facebook clone app nor an app like Instagram can replace the other. 

Each has its own strengths, and you have to be smart and capitalize on them. For example, if you want small businesses to promote their products on your social media channel, you would want to build a platform where it will be easier for them to show their product and to interact with their potential customers.

Whichever platform you decide on creating, it is very critical to have a technology partner at your side who is well-versed in developing these kinds of platforms. Our developers have years of experience in making similar apps. Their knowledge, combined with your business requirement will result in the development of an app that will be praised by users and business owners alike.

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