Twitter is one of the most active and popular social media platforms of all time, which is why it is important to generate a steady stream of traffic across the profiles. A fair amount of following shows credibility, which is why every marketer and influencer wants to gain followers.
However, interestingly enough, it is also one of the most tricky social media networks to build a community on, especially when you have multiple Twitter accounts. Social media marketing for small business is tricky as it is, you don’t need the added hassle of ensuring that you have enough followers at all times.
We understand how hard it can get, which is why we have a couple of tips for you!
How To Get More Followers On Twitter?
We have listed down a few steps and tricks that will help you increase your brand’s Twitter following.
1. Be Consistent to Increase Twitter Followers
Your consistency matters the most! To achieve something big, you have to dream big. Here, you do not only have to dream big, but you also have to work harder to achieve your desired goals.
If your goal is to get 10,000 followers on Twitter, you must work day and night to see your aim hitting its target. There is no point in missing your target with proper consistency and management. For maximum engagements, some brands post more than ten times a day.
All you have to do is generate content for Twitter that is authentic and eye-catching to attract more followers in less time.
2. An Inviting Profile
Appearance is sometimes the key to success!
A pleasing appearance can bring a huge number of followers to your profile.
Update an attractive cover photo with a good noticeable profile picture of your logo or the product you represent.
Attach your link in your about section and set a captivating bio for your business account.
3. Visual Vs. Content
What your audience wants matters the most!
Understand your audience and their preferences. The better your Twitter marketing strategy, the more you understand your audience. You use Twitter scheduling tool to create a hassle-free calendar where you can see all your Twitter posts at once.
It is seen more likely that social media users attract more with pictures. Visual presentations attract users! Although there is absolutely nothing wrong with plain words in tweets, images will stop scrollers, and they may pay a little more attention to your post. Tweets that contain images are not only liked more but it is also retweeted more!
4. Hashtag Matters
How you make use of hashtags depends on you entirely. A hashtag can help you in grabbing a lot of readers. With the usage of proper hashtags, you may get retweets on your tweets as well.
Hashtags play an important role in making your posts searchable. It is just like an SEO for your Twitter account, making your searches more accurate. Getting the right hashtags may be difficult to select, but once you know which hashtag to use, you can get an exponential reach on your tweet!
Multiple social media marketing tools have Hashtag manager as an add-on.
5. Retweet Your Posts
To keep growing on Twitter, you need to stay active.
And to stay active your consistency matters.
How can you bring consistency in posting? If you cannot post regularly, you can even retweet your posts. But make sure not to retweet the Tweet you updated last one hour ago! For retweeting your posts, be specific. Make sure you are not spamming your Twitter account. Retweet your tweets that are engaging from a few years ago.
Another step to gain followers on Twitter – is to get a command on your reply game.
Reply to get noticed. You may get ignored the first few times but keep on replying to tweets of the brands you are trying to get the attention of.
You can get a good number of followers from these replies or comments. Twitter users may not only like your comment but also retweet your comment on their accounts.
You can also write a detailed but eye-catching reply that will get you more potential followers of the same niche.
Keep on trying; do not lose hope!
Find people of your expertise. Search for them to connect. The more you connect with people from your niche, the more you can learn from them. Engage in their tweets. You can get a lot of followers with the same mindset. You can even participate in the hashtag trend you like. From there, you can have several followers with the same thinking.
Sometimes it is good for a fish to flow and swim with other fishes in a direction.
Follow relevant Twitter accounts. If they like your content, they will follow you back. Connections are essential, but they will go along with good content!
Tricks To Follow To Get More Twitter Followers
We are listing a few tips and tricks from which you can have an organic reach by remaining consistent.
1. Maintain Bio
Your bio is your identity. It is a virtual representation of yourself.
It lets you connect with people of the same interests. You can get a huge following from it. Getting connected with the same interest and expressing yourself to a great target audience is what bio is all about!
2. Pinto the Top
Pin your best tweet. A tweet with many retweets and likes is the best one.
It can be any tweet, expressing your company’s ideas, common goals, etc.
Make sure your pinned post must be of high quality to gain more followers.
Last but not least, pinning your tweet does represent not only yourself but also gives information about you.
3. Use Videos to Increase Twitter Followers
Using short videos is a lot better than using pictures. As we have listed above, visual representation is the best one – so is the video representation! A video brings more engagement to a tweet as compared to a picture.
4. Do Not Spam
Retweeting is good sometimes. But retweeting your ‘just posted tweet’ an hour ago does not make any sense! Tweet to get noticed but do not spam your Twitter account for the sake of getting more followers. Not only it looks bad, but your current followers might unfollow you because of spam!
5. Verified Accounts
The sign of Royalty!
We are talking about the blue tick of verification. Your account will only get verified if it is of public interest. It can include music, fashion, TV, film, politics, and the list goes on.
But remember, account with public interests only!
6. Engage With The Audience to Increase Twitter Followers
To respond means to communicate or to interact.
If you do not respond from your account, you can not have a good following to understand your followers, preferences, likes, and dislikes. Respond is the key to gain more followers. If you are getting mentioned, or your tweets are getting replied to – you need to respond to those mentions and reply to the comments to interact.
Interaction helps in understanding, and understanding helps in building a good number of followers!
7. Track Analytics to Increase Twitter Followers
Know your Twitter followers. You can check the insights or analytics for your business account on Twitter. From here, you can be aware of the engagements, impressions, your tweet’s reach, and everything. Know what your audience wants. Every account has a different insight. First, interact with your audience.
Then target your potential followers by learning about the analytics of your account.
8. Good Content
Even if you nail each and everything else on your Twitter profile, you would still need the best content in the world to retain your audience. This is why your main focus should be on producing high-quality tweets that have the potential to get viral and reach a bigger set of audience. Add a variety of videos and images to posts as well.
Growing your Twitter audience is not exactly as complex as you might think it is. If you are able to set up an eye-catching profile and create engaging posts, you will be good to go. Maintain your focus on producing high-quality content that will enable you to retain your audience.
If you think that trying to grow your audience takes up a lot of your time, try using a scheduling tool to automate the process. After all, more than 79% of the Twitter audience is looking for new content all the time!