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How to Market a B2B Podcast You Just Created in 2021

Being a B2B sales podcaster, it’s not appropriate for you to wait for your target audience to look up for you through search engines.

Relying on podcast directories is not reliable either. The audience for podcasts is growing steadily, and you are required to put in extra efforts to promote your B2B sales podcasts. Consider the following marketing ideas to market your new show.

1.   Submit it to iTunes

iTunes has 1 billion podcast subscriptions. People can easily look up your show using the iTunes podcast directory.

If you’re new at podcasting, consider creating several episodes, RSS feed icons for your show, tags, and albums to easily get recognized.

Before submitting it to iTunes, check your podcast’s validity at websites like FeedValidator.

2.   Include in a Google Profile

The Google profile is readily available on all Google properties. When you’re too involved in creating different content, you are most likely to forget that your Google profile is a perfect centre for all the links redirected to the content.

3.   Add Show Notes on Pinterest

It’s a great idea to pin a catchy image with a description harbouring show notes and including relevant keywords.

Show notes provide a quick description of what your B2B marketing podcast is about. To prompt maximum visitors to listen to the show, show notes should have a captivating title and engaging copy.

4.   Add Links on Other Platforms

When it comes to marketing, nothing can beat social media platforms today. Use different platforms like LinkedIn. It allows you to put media links in your profile.

You can also use the summary and project sections to let people know about your new show. Facebook is ideal for featuring your B2B podcast, putting the link in a status update and include show notes. Also, you can share your information after getting listed on a leading Chinese B2B platform.

You can easily share your status update with maximum people by putting your podcast link on Facebook groups.

5.   Post a BTS video on YouTube

YouTube can take your podcast viewership to the next level. Create a short video, about 2 minutes long, recording the segment and revealing people in front of the microphone.

People are always interested to see Behind the Scenes (BTS) to know how your show is produced. Add descriptions under each video you post, including keywords. This practice will pull in more traffic. As a result, your podcast will get more reaches and subscribers as long as you don’t forget to lead your podcast subscribers to the videos.

You can also use Spreaker – a podcasting service that can be linked to your YouTube account. Spreaker can transform the audio podcast into a static image video that can be used on your YouTube channel.

6.   Exchange Promotion Favors with other B2B Podcasters

Shake hands with a podcaster, but make sure he is not your competitor.

This partnership can be favourable when you promote each other’s posts. For a strong following, you can even interview each other.

7.   Create a Collage of Photos

To provide people with an instant visual explanation about yourself, your guests, and the theme of your show, craft a collage.

Don’t make it look too overcrowded or irritating to the eye. Keep it simple yet catchy, and remember you are trying to give them just a glimpse of all the fun they’ll have while listening to the show.

8.   Promote a List of Top B2B Podcasts

Let’s say your show features big-name startups or professionals.

Create a list of the top 10 podcasts with the same theme as yours, i.e., featuring startups and include your show as well. Pitch the list to bloggers who can write about the startups and to other podcasters in your list. This will help you to obtain reach from multiple sources, including blog posts.

9.   Add a Story on How to Earn Money from Podcasting

Not everyone can turn their show into a great deal of revenue. Unlike many hobbyists, if your passion brought you smart earnings, you can invite a financial publication to cover this success story.

Conclusion

So, are you geared to make a professional B2B marketing podcast for your business? It’s high time, and you would not miss a chance to enjoy the top position in the competition.

Give these tricks a try and notice the change in less time. If you like this post and consider it worth reading, then share it in the community for educating others as well.

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