Getting leads and sales flowing through email is a proven way to grow your business. With over 3 Billion users worldwide, email marketing is a very effective way of reaching out to your audience. No matter whether it’s direct or indirect sales, companies constantly use email marketing as a prominent channel
Improve the effectiveness of your email marketing by following some best practices that are relevant for email marketing.
But how can you demonstrate how effective your email marketing is at developing sales? For this, conversion rates are often the best measure. These rates help you thoroughly analyze the success of your email campaign based on several metrics.
This post will show you seven minor improvements you can make to your email campaigns that will dramatically increase conversion rates.
7 Tips to Improve Your Email Conversation Rate
Businesses use email as one of many tools in their arsenal to reach potential customers and raise brand awareness. Also, it’s an efficient, affordable, and effective way to get existing and more potential customers.
You can help your business succeed with strategic email marketing campaigns, which can be planned with tools like Mailchimp or any alternative better than Mailchimp. You must understand that sending many emails won’t increase conversion rates. Instead, the key is to send them a meaningful email related to their requirements.
Are you thinking, what can you do to have better open rates and improve your conversation rates? If email marketing is what you use, the following tips will help you improve the conversation rate for your email.
1. Pay Attention to the Metrics
You should pay attention to metrics like your emails’ delivery rate and open time. Another important metric you should monitor is if your emails are getting delivered.
Maybe the email addresses on your list are no longer valid, which is why your emails aren’t getting delivered. If this is the case, you should first clean up your email list.
Also, another reason for low open/ conversation rates might be because the subject lines of your emails are not compelling enough to get customers to open them.
2. Run A/B Tests With Compelling Subject Lines
Consider A/B testing to determine which email version works better if you’re unsure about the layout or copy. An email split test involves sending one version to one group of users and another version to another. Also, make sure to write compelling subject lines that will encourage customers to open your emails.
A compelling subject line should state precisely what your email is about, and customers should be intrigued and engaged by it. Also, you should convey a sense of urgency in the subject line if you are using promotional offers.
3. Include Strategic Testimonials
You will see higher conversion rates for your mail if you include testimonials in your emails. If customers see testimonials from other satisfied customers, they are more likely to purchase.
One or two testimonials should do the trick, though not every email should have testimonials. Also, you should keep in mind that the testimonials should be relevant to the customer’s need/ requirement/ query. As a result, they will be motivated to take action, and your email will have a higher conversation ratio.
4. Better Segmentation
One of the other reasons your emails don’t have a high opening rate is that they aren’t being sent to the right people. That is why segmentation and personalization of your email become very important. Both these factors lead to an increased open rate.
For this, take demographics, browsing activity, and purchase history into consideration, and segment your recipients accordingly. Also, you shouldn’t sound like you’re sending automated emails, but as if they come straight from the company/ you. Therefore, the recipient will find your emails highly relevant, thereby increasing their likelihood to open them and convert.
5. Stay away from Buzzwords
An email should not be intended to annoy or confuse recipients. So you should avoid using buzzwords or jargon in your mail. In addition to sounding fake and persuasive, using jargon and overusing slang can seem inauthentic to your subscribers and users.
Instead, the opening of your emails should grab your subscriber’s attention by telling them a story or providing them with the information they need. This helps your company or brand grow and builds trust among the customers. As a result, you will increase the number of customer clicks and improve the conversation rate.
6. Consider the Email Length
You should keep in mind that your email content should be read, digested, and not ignored. However, there is no perfect formula for determining the ideal email length.
This may require keeping your message brief to make it easy to understand and get right to the point. You may lose users who might delete your emails without reading, clicking the link, or the next step you wish them to take if you ramble on or are challenging to understand.
7. Optimize for Mobile
More than 50% of all internet traffic comes from mobile devices. To promote your brand while ensuring an enjoyable user experience, you should optimize your email campaigns for mobile devices.
Since Google’s mobile-first indexing system was implemented, mobile optimization has become increasingly important. This is why you need to have a mobile-friendly email campaign.
Due to a lack of mobile optimization, it is sometimes difficult for customers to open email information on their smartphones. As a result, some prospective customers may be turned away from your email list.
Final Thought
Consider rethinking your current email marketing strategy. You don’t have to invest a large chunk of money to get the best results. Just look for some great email marketing service provider and combine it with your strategy and you will have the results you want. With time, you’ll be seeing those conversion rates skyrocket as you implement a better approach and technique.
Author Bio: Mansi Dhorda is SEO and Content Marketing Consultant, helping businesses grow organically and establish thought leadership in their industry. She has been featured on sites like Entrepreneur, Search Engine Journal, Jeffbullas, and more. You can connect with her at Linkedin.
