Convenience and conversions define the eCommerce age. The ultimate objective for your Instacart like app is to enhance conversions by redefining client comfort. After making a purchase, the buyer’s journey does not stop. In reality, it initiates the last part of the user’s experience: the post-purchase experience.
The post-checkout experience is one of the most important steps. It can make or break your brand. Therefore, this article will discuss steps to give the best post-purchase experience to the users.
Steps to Deliver an Outstanding Post Checkout Experience
1. Confirmation Email
One must never underestimate the power of a confirmation email. It might seem like a mundane task after a purchase, but it has a positive impact on the user. You can also add more basic information on that email regarding the delivery and your Instacart clone app. It would improve your user’s experience.
Apart from that, if you run editorial content or a blog, a confirmation email produces a great opportunity to increase your brand awareness. You can attach links to relevant blogs on that email. It will encourage users to spend more time on your website. It will also reinforce your expertise in the field in the user’s mind.
2. Updates About Delivery Dates
Once a consumer purchases an item from your Instacart like app, your job doesn’t end there. Once the purchase is complete, the users must get a confirmation. Also, you should have a system in place that allows them to check the progress of their order.
Show them a short timeline that indicates where they are in the delivery process. It must show the progress from the purchase confirmation to delivery. Even if they were a guest buyer, you must show them a timeline. This will instill confidence in them that what they’ve purchased is genuine and on its way. porno
3. Customer Support
You must do everything you can to guarantee that your consumers don’t have any difficulties following a purchase. But sometimes some unforeseen issues may arise. Your brand image will highly depend on how you handle them.
After purchase, your customers might contact you with queries regarding the products of your Instacart clone app. It might be about the product’s delivery or return/exchange policy. They may also be irritated or impatient. Allow people to reach you through the channels they prefer. The simpler you make it for them, the better it will be for you.
You may have been under the impression that remarketing advertising was only for bounced traffic. It is true that it is a great approach to reclaim lost traffic. However, you can also use them to remind prior consumers about your products when it makes sense.
You can reach out to them again by creating a remarketing ad. It will target consumers who bought a similar item from your Instacart clone app previously. This will reintroduce customers who may have forgotten about your brand back into your marketing funnel. The objective here is to encourage them to buy from you again.
5. Ratings & Review
One of the most efficient strategies to boost sales and attract new consumers is to use reviews. You’ll need them to expand your Instacart like app. However, not everyone, even pleased customers, remembers to leave a review after a purchase.
It’s not necessary to appear frantic while asking for feedback. You can include a review request in your post-checkout email. That will automatically send a request to review the purchased item after it is delivered.
Experiment with your email’s tone. Don’t be afraid to use an inquisitive yet modest tone. It must convey your genuine intention to know if they liked what they bought. You can also ask them what improvements they would like to see in your Instacart clone app.
This would give an impression that you are genuinely interested in improving the product for your users.
You must aim to attract users who will remain loyal to your brand along with one-time clients. To do that, you need to pay attention to what occurs after a customer converts. The post-purchase period is an opportunity to make a good impression on your users and keep them coming back.
For that, you need to have a meticulous system in place. Our eCommerce website development company can help you create an app that will automatically take care of your users.
Having an automated system to send confirmation emails and feedback requests can go a long way in retaining your users. And our expert developers can do that for you. Contact us today at Narola Infotech to discuss our approach towards developing a successful system for your Instacart like app.