Blogs are a valuable tool from a digital marketing point of view and a great source to increase traffic to websites. Today, we see businesses and brands of all kinds create informative and helpful content to engage with their target audience and convert them to regular customers. However, to make optimum use of your blog, you must optimise it. And optimised blogs with high-quality content increase awareness about your business, brands and products or services.
Here, we will learn how to create an SEO-friendly blog post.
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Make sure you are following these tips in your SEO services checklist while writing a blog or article.
- Think Before your Write
Writing does not come easily, and to write a good blog, you must first think about a good topic to make it interesting for your audience. We must understand that the World Wide Web is already overloaded with loads and loads of content and information. Yet, people are still writing and still receiving the tractions they want. But to get the desired results, you will need to write something that your readers want to read. You can make the same topic written a hundred times before look more interesting with your writing and creative skills. However, what matters most is that whenever you sit to write, you should think about whether your blog is helpful, informative and interesting for your readers. Else, it will be nothing more than junk for the internet.
- Select Your Keywords
Once you have decided on your topic, you should start researching keywords to bring your viewers to your blog. Use online keyword research tools to find relevant keywords for your blog. Find out what others with similar topics are using. Use a mix of short and long-tail keywords. How your viewer will reach your blog what keywords or phrases they will use to find you can help you identify the right keywords for your blog. However, ensure you do not overuse keywords because that can spoil the essence of your blog. Insert them most naturally.
- Pick an Attention-Grabbing Headline
An attention-grabbing headline plays a crucial role in bringing readers to your blog and reducing your bounce rate. It is certainly not the only factor on which the success of a blog content depends, but without a compelling H1 title, even the best content goes unnoticed. Also, make sure you include your main keyword in your H1 for SEO purposes. It has to be a combination of keywords to stand out in SERPs and information about the topic and convincing users to stop, click and read. And all of this in less than 65 characters.
- Structure the SEO-friendly Blog Post
Once you have followed all the above points, it is time to give your blog or article proper structure. The best way to do so is to start by writing down some ideas for the subtitles of the paragraphs (H2) and subparagraphs (H3). The use of H2 and H3 tags in blogs helps organise the text on the page by subtopics, increasing the blog’s readability.
Moreover, it helps readers quickly find the information they are searching for. Keep in mind that good content should always start with a simple, clear and engaging introduction, detailed information about the topic and a satisfying conclusion. Do not break the flow, do not add unnecessary texts, keep the sentences short and language simple, sentences should connect easily, and the flow should be natural and engaging. Use bullets, add internal and external links, use bold and italic to highlight information, and add a call to action.
- Proof Read Thoroughly
All the articles you publish should be thoroughly proofread before publishing. Check for the authenticity of the information, data/statistics if you are using, proper use of keywords, give references wherever required, there should not be any spelling or grammatical mistakes. These factors are crucial to increase the trust of your readers. Your quality will represent what you explain to readers and make the content consumable.
Blog Posts and SEO Services
Blogging and content marketing is essential parts of any SEO strategy. SEO experts use many on-page and off-page SEO tactics to help businesses rank better in search engines. Nowadays, many companies invest in content production and marketing to increase visibility, brand awareness, traffic to a website, generate business leads and optimise link building.