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Elements to Consider When Designing a Restaurant logo

Planning on building a Restaurant chain but have no idea how to design your logo? Actually, there is no specific requirement for a logo. But if you are aligned with the company’s mission, vision, and values, that would be best. Therefore, you don’t only want to make a logo for your social media pages and website, but also for your packaging. That may include boxes, tissue paper, or paper wraps.

You want a logo that tells the story of your brand, not one that is trendy. Choose the color scheme that will make sense to your audience and your product will be more appealing to them. You would use brown, black, orange, and red as the most appropriate colors for cakes if you are baking and selling them. Create mockups before choosing a logo. It should reflect the brand and should be memorable.

Some of the common logos in the world are operating in the food industry. You name them, and they are on your fingertips. And this is clearly because people have a profound attachment to food and anything that is related to it. As much as this is imperative, generating an eye-catching restaurant logo can be a complex task. So, all the restaurants that can be recognized, how do they do it? Well, if you are interested in knowing then keep scrolling your screen!

1. Make it or get it made?

One of the very crucial steps leading you towards the creation of a restaurant logo would be to decide whether you want to make it in-house or outsource it to a graphic design company. One advantage of creating within your own vicinity is that you are more updated regarding the process of it that keeps you closer to something that is the heart of a company. However, in case you don’t have a single logo designer in the company, then getting it made by an expert and professional agency is the key. This is how you will assure that you will embark on a fruitful beginning in terms of your logo. In case you are opting out of outsourcing then look for some free online logo maker and free download without registration.

2. Brief the project

In many instances, you will be inclined towards getting the logo done by a professional because that is a long-term approach. Therefore, the first step would be to explain your logo ideas, and how you have the vision to attain them. Once you are clear on that and you get an idea that you have chosen a certain team for your logo creation, it is now time to relax and let the experts do their job. In case you feel you need to stay updated you can always ask for real-time information to know the status of your work.

3. Choose the logotype

Now is the fun part of your logo. Amongst hundreds of logotypes on the web, you are asked to choose one so that you work on that particular logo and keep it for the rest of the decades. From typography to word marks to minimalism and abstract; a logo should be rigorously designed keeping all the long-term factors in mind because it is something that will stay consistent with your business name. You can also opt for some symbols or go entirely plain. Remember, whatever that you choose it has to be thoughtful with some added meaning and value.

4. Factors to consider

These factors are not present here to help you choose a logo maker, but the determinants that a graphic designer keeps in mind as they decide a logo. To begin with, the color pallets; you have to see what your restaurant is like? If it is a fast-food chain, you can go all solid particularly with colors like yellow, orange, or blue. In other instances, if your restaurant is offering an organic and clean diet, then green is the go-to color. Besides, you must have noticed that Chinese restaurants opt for dark colors, like bright red.

Although black and white can be pleasing for other industries, in the case of a restaurant logo it is advisable to go for colors that are lively and intriguing. It is because you will never see any restaurant linking old or traditional or even negative vibes with food. It is always something festive that makes you eat your food, aiming to bring everyone together.

5. Scalability and adaptability

Before you become certain with your decision, ask yourself what is the ‘X-factor’ that you are bringing into the market. Keeping everything aside, you need to figure out who you aim to stand out. Next, you need to see whether your logo will be able to function on all types of devices. This is because it often happens that a logo loses its charm and the pixels are compromised. A small startup may be okay with approving it but it shouldn’t be fair for the other party. This is why it is best to make use of some of the high-quality tools.

6. Revise and you are good!

A logo can only be successful if it is well-collaborated from both the ends, the company and of course the logo designing agency. Once the logo is well assessed from all the ends, it is the responsibility of the logo-creating team to check it from a lens of 360 degrees so that your client is satisfied and you would not be working on it repeatedly. In case they do not approve something, you can always be there to make amendments; remember the goal is to make them rejoice so that they cherish your logo art, as a designer.

To Sum Up

Generating a logo is fun but it doubles when it is about a restaurant because come on, who isn’t interested in it? Some of the elements have been mentioned in this blog that will help you attain a logo of your choice.


James Smith is a professional blogger, who loves to write on a variety of topics related to the niche he belongs to, i.e., Graphic Design & Digital Marketing. He will be happy to hear from you about his writing.

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