A menu can either enrich or ruin the consumer experience, depending on its design and printing quality. Whether photos, color palette, or typography, everything should be spot on so that the customers get excited while ordering the food. Before heading towards the menu printing process, it’s imperative to make sure that your food outlet’s menu design is mouth-watering. If you look at the popular restaurant menus, you’ll find elegance, simplicity, and seamless design.
It is what makes them great and convinces people to consider them to deal with their appetite. Besides, a well-designed menu works as a great marketing tool. For instance, when people visit any newly-opened restaurant or fast-food outlet and like its taste and ambiance, they ask the manager to provide a couple of menus and share them with their foodie friends. It indicates the multi-purpose of a menu. Therefore, it’s essential to carefully and smartly design your menu.
This blog post will share some incredible tips that will help you design an impressive menu for your restaurant. So, are you excited about these tips? Great! Let’s dive into the pool of menu design secrets.
Wisely Choose The Menu Size
When you go for menu printing, you need to mention that in which shape and size you want your menu. Now you might be getting curious about the menu shapes and sizes. Yes, the menu comes in different styles, including one-sheet, single-fold, bi-fold, tri-fold like brochure, book format and more. So, it’s important to select the menu size wisely, keeping your restaurant’s food list in mind.
Select The Right Pattern
The one thing that is common among the restaurants and food outlets’ menus is the menu pattern. If you look at the different menus, you’ll find that most restaurants have placed their best-running items at the sweet spot in the upper-right corner as they believe that customers’ eyes first go there when they take the menu in their hands.
However, things are changing now, and customers are getting smarter. According to the latest survey, customers start reading menus like a book, i.e., from the top-left corner. It indicates that you should design the pattern smartly so that all customers find your menu engaging.
Arrange The Food Items In Sequence
To make your menu pleasing to the eyes, you need to create different logical sections and mention all the items in the proper sequence. It’ll make it easier for the foodies to find what they are looking for. For instance, if you have a fast-food outlet, your menu should have sections like starters, burgers, sandwiches, pizzas, desserts, and beverages. In this way, if a burger lover visits your place, he or she will instantly find the burgers and place an order.
Use High-Quality Photos
No matter how well you design the menu, it’ll look clumsy if you use the low-quality images that too poorly placed in the menu. It can spoil the customer’s mood or even make them leave the restaurant, creating doubt in their minds that ‘what if their food is also as bad as their menu.’ So, it’s crucial to pick the high-quality images and ensure that the menu printing should be on top.
Prefer Illustration Over Images
If you want to take your menu design to the next level, hire a professional designer and ask him or design creative illustrations related to your food outlet. Use these illustrations in your menu instead of stock images. It won’t only make your menu more appealing but also help you represent your brand personality in style.
Avoid Using Currency Signs
If you want your customers to focus on your food items, don’t use the currency signs on your menu. When you use such symbols, customers look at the prices first and then select the food. Besides, it also generates negative thoughts in consumer’s minds that the restaurant is more interested in making money. The study also revealed that customers prefer to spend more bucks when the currency is not mentioned in the menu.
The menu printing works better when you use boxes in your design. For instance, your restaurant’s specialty is burgers. Here, the use of boxes will help you promote burgers prominently and make it easy for customers to make decisions. Besides, boxes are perfect if you have any deals to offer.
Use Effective Typography
Typography plays a crucial role in menu designing. You need to very picky when it comes to select the font style for the menu. You can use multiple fonts, depending on your menu design. For instance, if your menu has different sections, you use different fonts for the headings and descriptions. It’ll help the customer easily understand what you are offering.
Pick Decent Colors
While designing a menu, keep the colors relevant to your restaurant. Besides, make sure that the colors you use seem pleasing to your target audience. You can draw the customer’s attention towards the specific items by using the colors smartly.