Keep the energy growing, as it’s the time of the year when we are dipped in the pool of discounts, offering bad happiness. Black Friday is the most awaited season for shoppers. Black Friday 2022 will be bigger than previous years, as people are all set to buy offline & online too. With continuous lockdown, people miss shopping physically. And also people are spoiled with the comfort of online shopping. So, Black Friday 2022 is not a normal day. Although black Friday doesn’t begin until November, clever merchants are ready to raise their game through their online & offline stores. Here in the article let’s see the tips to follow for preparing your Shopify store for black Friday.
1. Prepare landing pages
After you get the sale scheduled, get your creativity out. Shout about it higher with pleasing imagery, ere catching offers, and bold banners. Usually, shoppers are receptive to the ads during seasonal holidays. That is good news, but there is tons of competition. Ensure to stand out among the crowd.
A Shopify agency has a team of web developers, Shopify designers, and marketers, who enhance the store within time. Do. you need a conversion-focused landing page with eye-catching designs, and bold banners to reach a Shopify agency now.
2. Conversion rate optimization
Any tips that we discuss might fall in the same category that’s nothing but conversion rate optimization. CRO ensures everything instantly to enhance conversion which adds guidance and advice to boost the store’s sales & conversion.
With growth and optimization experts one can find the improvements that can impact the site’s sales figures. A quantitative & qualitative approach can make experts deploy new techniques & tools to develop Shopify sales.
3. Free shipping
Free delivery is adored by many shoppers and expected from the business but they don’t offer it. As per the National Retail Federation, over 49% of the people pointed out that free shipping is the reason behind their purchase while Blak Friday.
Typically, free delivery has two types: conditional & unconditional free delivery. If each item on the Shopify store is shipping freely then it is known as unconditional shipping. If you think to follow this route then you might lose money on low-margin products. Whereas, conditional free delivery lets buyers offer attractive shipping and ensure the order is efficient. This is a good surprise for people if your business hasn’t offered it yet.
4. Paid campaigns
Paid campaigns keep you before potential customers. Those paid ads offer you a good time to learn and test and even what efficient aids work for you. So, a merchant can plan out the four-day shopping.
The thing with black Friday sales is that an online shopper could see many ads & begin to suffer from ad fatigue. Few people can even ignore the ad totally, too. It’s always better to begin advertising now to know what creativity is best for you. And for Brand recollection by the consumers. To get a segment of people who are aware of the offers. If you send a Facebook ad with all the production costs and the deals, then the customer can try the offer and set their expectations.
5. Email list segmentation
Most businesses are blameworthy for not building related email segments in the list. People can lose sales as they are sending campaigns to subscribers who are not all interested.
If you are not ready to lose money for Black Friday, create relevant segments in the list which are receptive to certain email marketing campaigns. Here are examples of the segments that you could create;
- VIP segments
- First-time purchasers
- Product category shoppers
- Seasonal shoppers
- Potential at the geographic location
- High engaged without any purchase
Due to these multiple segments, a merchant could send relevant emails & offers to the ones that make more sense without fading sender addresses like spam. Make sure to add an offer, urgency, and clear copy to the email you send during Black Friday.
6. Design a Black Friday Marketing Plan
A good marketing and sales plan is highly required to get what you are aiming for. Plan a Shopify Black Friday marketing campaign for promoting products and soar your sales. Firstly, develop a simple objective for your sale while developing the Black Friday marketing strategies. The main goal is more sales and satisfied customers. Here are questions to ask yourself while creating your market plan:
- How long do the sales last?
- From which channels are you willing to reach potential consumers?
- What activities do you think can attract customers?
- Which products should you focus on?
- How quickly can you restock the items if they are sold out?
While setting up the Black Friday sales Shopify prepared for the worst. Always plan backup while planning stages for avoiding any rush to figure out the problems during black Friday.
7. Countdown timers
Countdown timers are an excellent way for informing consumers about the times that they should order or when they can get their items. Having countdown timers below the add-to-cart button is very beneficial for boosting sales. Through these apps, consumers expect when they get their order or when the order can be dispatched.
For example, few stores offer free shipping for consumers whose orders are dispatched before a certain time. So, that allows your potential customers to buy the product immediately. Also, ensure to optimise process and order. If you have a warehouse for stocking products, manage the warehouse for an easy shipping process.
8. Offer Coupons
Who doesn’t love coupons, everyone loves coupons and free stuff. If they get these on black Friday, then the excitement is gonna double up. Social media is a fantastic place to display discounts and coupon codes to customers. As social media days’ posts are viewed by more people it works as an effective way to attract lots of people.
Always include a black Friday offer with the discount code and also add many discounts on the website. These coupons work as a great way to increase people and make them buy more stuff. Few stores raise their prices before black Friday which can offset your customers. These are illegal schemes that give a bad impression about your business.
9. Hassle-free returns
The major advantage that you could offer to Black Friday shoppers is the hassle-free return & shopping experience.
It isn’t uncommon for shoppers to return their products, which they ordered once online.
There are several reasons why people like to return their gifts. It can be due to the low quality or if the items don’t fit their needs. And the items can be faulty products too at times. So, the fantastic way for offering a different consumer experience & boosting reaction & customer lifetime value is by the le-free returns. Where black Friday sales offer a great way to provide an experience that develops trust.
10. Pamper past consumers
Your ad needs to focus on past and current customers. While running social media advertisements, design retargeting campaigns. Retargeting campaigns entice past visitors to the site who never bought anything from you before.
Do you have loyal customers, then give a heads up regarding Black Friday discounts with them. You could achieve it by sending in-advance emails along with website pop-ups. And even mention items that are on sale. You could provide an extra promo code for using a 5% – 10% discount if their order amount reached a certain number.